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This high-tech brand was created in Idaho fifty years ago. Made by thrill-seekers, for thrillseekers, it has been taking over the global eyewear industry ever since. They revolutionized snow goggles by making the first sealed thermal lens, and have since pioneered advancements in all eyewear categories. Their most recent innovation was advancing in polarized lens technology. SmartBuyGlasses is the place to find the best selection of both eyeglasses and sunglasses!